By Emily Takagi

Al-Badi, Ali H. and Mayhew, Pam J. Communications of the IBIMA: A Framework for Designing Usable Localised Business Websites. Creative Commons License 3.0, 2010.

Dr. Al-Badi and Dr. Mayhew’s research explores the term known as website localisation, which is the process of adapting the content and language to the audience in mind. With creating a website to be utilized by people who may not be familiar with the web design process, it is critical to analyze that types of designs that are suitable for the audience of the website. Dr. Al-Badi and Dr. Mayhew looks particularly at design for the globalized web–thus considering culture specific audiences and people from different parts of the world might prefer a certain design over another. Another aim of the research looks at software personalization and the ability for a business to be able to target culture and commission for their site. The researchers also conclude that true value lies in design consistency and the needs of the user.