Bruckman, Amy S., Casey Fiesler. Reality and Perception of Copyright Terms of Service for Online Content Creation. Web. 2015. 06 March 2015.
Bruckman, a faculty professor at Georgia Tech, and Fiesler, a PhD candidate, conducted a survey among 410 participants that analyzed their interaction with, and feeling towards TOS and EULAs. They also researched 30 open content websites end-user license agreements for their word count, content, and verbiage.. They quickly found that a large portion of the population does not read TOS or EULAs. Only 11% of their sample admitted to reading them and they believe that number to be inflated due to self-reporting bias. They are able to come to two reasons why website operators should change their design goals for TOS. First, TOS are not a “one-size fits all” thing and that each of their 30 websites containted a certain variability. In other words, there is no general guideline for how companies implement and design their TOS. Therefore, it leads us to believe that an effort to standardize EULAs and TOS would be welcomed and may even be necessary for future economic conditions. Second, they found people really cared about TOS and what rights they did or didn’t have. They found these TOS effected how they purchased things from these sites and how the participants felt about contributing content to sites such as Facebook. However, this is only a small sample of end-users and the accuracy can not be used for the broad end-user experience.