The Best Job Listing Theme. Everything you need.

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The Best Job Listing Theme. Everything you need.

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Symmetry and Aesthetics in Website Design: It’s a Man’s Business

By Emily Takagi

Tuch, Alexandre et al. Symmetry and Aesthetics in Website Design: It’s a Man’s Business. University of Basel, August 2010.

Dr. Tuch et al discuss the appearance of digital webpages and the impressions it leaves on users. In the field of human-computer interaction, there has been an increase of the interest of how webpages look and feel to the user and the impact that it has. Besides the fact that interface is crucial to a functional webpage, Tuch and his colleagues looked at what factors were considered aesthetically pleasing. One of these factors was the idea of symmetrical webpages. However, Tuch found that there may be some gender bias with the formation of symmetrical webpages to be aesthetically pleasing. In the research, Tuch found that almost all men found the symmetrical pages pleasing, whereas women did not necessarily find them pleasing. Tuch et al concludes that aesthetics are not considered compatible amongst all groups of people and some digital works are heavily gender biased.