By Emily Takagi
Al-Qeisi, Kholoud et al. Website Design Quality and Usage Behavior: Unified Theory of Acceptance and Use of Technology. University of Hull, July 2014.
The researchers looked at the benefits of certain well designed websites over another website for private firms. The researchers found that there is a significant influence on well performing websites and the elements of design. They discuss Unified Theory of Acceptance and User of Technology to support the foundation of the appearance of websites. They have proven that the quality of websites and greater user intentions are heavily related, thus creating better technology acceptance for the audience.